Today, more businesses are migrating to the digital marketplace. Indeed, businesses in every sector have sped up their digital transformation, with research from Growth Intelligence reporting that more than 85,000 businesses have launched online stores. This is driven mainly by the increase in online shopping, and the pandemic pausing brick-and-mortar operations.
As an e-commerce retailer, to compete with other brands and companies, you should aim to make your e-commerce website more enticing to new and existing customers. By driving traffic to your e-commerce website, you can maintain steady growth and find success in the digital world.
In this post, we’ll be discussing how you can get more people to visit your e-commerce website.
Optimize Your Website for Search Engines
In a nutshell, search engine optimization (SEO) is the process of increasing traffic to your website by getting it to rank higher in search engines. Since your target market is already perusing Google and other search engines for the products that you might offer, having your e-commerce prominently featured in search results will result in more visitors. There are many ways to apply SEO to your website. For one, you can use targeted on-page keywords, which will help more people find your online store through search engines. Additionally, you can use free tools to make your e-commerce website more SEO-friendly, such as the SEO analyzer from Neil Patel or Seobility’s free SEO checker.
Launch a Rewards Program
Another way to drive traffic to your e-commerce website is by rewarding those who choose to patronize your business. A rewards program will not only entice customers to spend more, but it will keep them coming back. If you're feeling stuck, you can take a cue from fellow retailers. In the UK, for instance, Gala Bingo’s article on reward cards highlights two programs you can offer to your customers. The first one is a points-based program that gives your customers some points per transaction, which can then be used to unlock deals and other exclusive perks. The other option would be to offer a straightforward discount. Meanwhile, here in the US, major retailers like Target offer membership cards that provide free shipping and additional return options, among other options. On the other hand, you can consider giving cash backs like Office Depot and Amazon. Such efforts will go a long way to boosting your traffic, as it motivates customers to visit and shop on your website more often.
Consider Influencer Marketing
Today, influencers have become extremely useful marketing tools to leverage, as they allow brands to connect with relevant communities. If you run an e-commerce website, you have to step out of your own network and tap into another to drive traffic to your online store. By working with influencers, you can have access to someone else’s network, expand your reach, and gain new customers. Before reaching out to an influencer, be sure to vet them properly. Look at their social statistics and ensure that their engagement is genuine and that the bulk of their following isn’t made up of bots. Additionally, it’ll further help your e-commerce website to work with influencers who have high credibility in their industry — as this means that people are more inclined to trust their recommendations.